The Basics of Marketing – What is Marketing, Really?

Be prepared to understand and apply fundamental marketing principles that enable you to create impactful strategies, build a strong brand, and leverage digital channels effectively. This workshop equips you with the tools to stand out in a competitive marketplace

Organizations that implement strong branding and marketing strategies see an average revenue increase of 23%, showcasing the power of effective marketing in driving business success

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What You’ll Learn

How to Define Marketing Basics: Understand the core principles of what marketing is and its role in your organization

How to Conduct Market Research: Learn the role of research in crafting effective marketing campaigns

How to Develop Marketing Strategies: Master developing strategies that align with your goals and audience needs

How to Build a Strong Brand: Gain insights into creating and maintaining a recognizable and impactful brand

How to Utilize Digital Marketing: Explore digital tools and platforms to expand your reach and engage effectively with your audience

How to Prepare

Reflect on your current understanding of marketing. Consider examples of quality marketing you’ve encountered—what sets them apart? Bring these observations to discuss during the workshop

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