The Basics of Marketing – What is Marketing, Really?

Understanding the fundamental principles of marketing.

Together, we will discuss the following important aspects of marketing:

• Marketing Basics: Defining what marketing is. 
• Market Research: The role of research in effective marketing.
• Marketing Strategies: Developing effective marketing strategies.
• Branding: The importance of building and maintaining a strong brand.
• Digital Marketing: Utilizing digital channels for marketing.

How to prepare: Consider your current understanding of marketing. Consider what you have considered as quality marketing – what sets it apart?

After the workshop: Be prepared to understand and apply fundamental marketing principles.