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What we do  ›  Marketing  ›  Collaborative Marketing Strategy Development
Marketing service

Collaborative Marketing Strategy Development

Reach new customers through businesses they already trust — with a plan for marketing together that works for both sides.

Sound familiar?

Getting in front of new customers is hard to do alone.

A name someone hasn't heard of is easy to pass by.

People try what someone they trust points them to. Without that, every new customer has to be won from scratch.

We help you show up beside a name they already know — so your first impression comes with a good word.

You carry the whole cost of getting your name out.

Businesses that serve your customers in other ways are paying to reach them too, each on their own.

We help you share the cost with businesses that suit yours — so what you spend reaches further.

Partnerships fade after the first handshake.

Two businesses agree to team up and maybe run one promotion. Then the day-to-day takes over on both sides.

We help you plan joint marketing with a clear benefit for both — so each has a reason to keep going.
How we work

Marketing partnerships shaped around your business.

Starts where you are

A partner in mind, one joint promotion behind you, or none yet — the work starts wherever you are now.

A natural fit

Focused on partners your customers would welcome, so what you do together makes sense to them.

Yours to keep

The plan and the relationships you build stay yours, whether you keep them going or we do.

How deep we go

Choose how much we take on.

Level 1Focused Guidance

Expert feedback on how you plan to team up — a short, one-time evaluation, with what would make it stronger.

Start here if you have a plan or a partner in mind and want an expert's eyes on it
Level 2Strategic Support

A plan for marketing with partners — built with you around your goals, new or from the one you have.

Start here if you're working out which partners fit, or have a plan to rework
Level 3Integrated Support

Your plan put to work — rolled out with you, so you and your people can run your partnerships yourselves.

Start here if you want the plan in action, not just on paper
Level 4Management

Co-marketing that keeps going — managed for you over time, with partner coordination and results tracking.

Start here if you want the back-and-forth with partners handled for you

Not sure which level fits? We'll work it out with you on the first call.

What happens next

Three steps, whichever level you choose.

1

Tell us who you want to reach

A short, no-commitment call about your business and any partners you have in mind.

2

Pick your level

Before anything starts, you'll know which level fits and exactly what's included.

3

See it through together

Your expert works with you, from feedback on your ideas to managing it over time.

Go further

More ways to strengthen how you work with partners.

Coaching Learn it yourself Workshops Assessments Pairs well with
Coaching

Coaching for whoever builds your partnerships.

One-on-one coaching for anyone who represents your business to its partners.

Explore coaching →
Coaching that fits
  • Network facilitation
  • Communication training
TriUnity Learn

Learn it yourself, at your own pace.

TriUnity Learn — for you, or anyone on your team who works with partners.

Go to TriUnity Learn →
Topic
  • Marketing with partners
Workshops

Have us teach your team.

Live workshops for the people who market your business and build its connections.

See the workshops →
Workshops on this
  • The Basics of Marketing – What is Marketing, Really?
  • The Basics of Networking
Assessment

Look closer at your market and its openings.

An assessment goes deep on one subject, such as your target market or the opportunities around you.

See the assessments →
Assessments in this area
  • Target market
  • Market opportunity
  • SWOT assessment
Pairs well with

Reach new customers with partners, and have a plan for selling to them.

A service that builds on the same work.

See all services →
Related services
  • Sales Strategy Development — a plan for who to sell to, and how

Don't just think about the next step.
Take it.

Get a clear picture of where you stand and what to work on first — free. We review your answers and send you a personalized plan. No call. No presentation. Just the information.

Get my free strategy map → or see other assessments