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What we do  ›  Marketing  ›  Inbound Marketing Strategy Development
Marketing service

Inbound Marketing Strategy Development

Attract the people who are looking for what you offer — and turn their interest into conversations.

42%
of small businesses have less than an hour a day to spend on marketing.
Constant Contact small-business survey · 2025
18%
of small businesses feel very confident their marketing is working.
Constant Contact small-business survey · 2025
Sound familiar?

Marketing takes hours you don't have, and it's hard to see it bringing anyone in.

What you put out never reaches the people who'd want it.

Posts, pages and emails get made, but the people who need what you offer aren't the ones finding them.

We help you aim what you put out at the people you want to reach — so it speaks to the ones who need you.

Someone shows interest, and then nothing happens.

A visitor reads, signs up or asks a question, and the moment passes before there's a next step for them.

We help you give interested people a clear next step — so they hear from you while they're still interested.

Marketing happens in bursts, then goes quiet.

It runs when there's time, then stops for weeks, and the next push starts from scratch.

We help you put it on a rhythm that fits your week — so each piece builds on the last one.
How we work

Marketing shaped around the people you want to bring in.

Starts where you are

A website, a few posts or a blank page — the work starts from wherever your marketing is today.

Fitted to your business

Built around who you want to reach and what they need from you, so it sounds like your business.

Yours to keep

The plan and what you learn about what works stay yours, whether you keep it going or we do.

How deep we go

Choose how much we take on.

Level 1Focused Guidance

Expert feedback on the strategy you have now — a short, one-time evaluation, with what would make it stronger.

Start here if you have a marketing approach and want an expert's eyes on it
Level 2Strategic Support

A plan for your marketing — built with you around your goals, new or from the one you have.

Start here if you're starting out or rethinking how people find you
Level 3Integrated Support

Your marketing launched with you — set up so you and your people can run and adjust it on your own.

Start here if you need it out in the market, not just planned
Level 4Management

Marketing that keeps going — managed for you over time and kept current as the business changes.

Start here if you want it kept up without adding to your week

Not sure which level fits? We'll work it out with you on the first call.

What happens next

Three steps, whichever level you choose.

1

Tell us who you want more of

A short, no-commitment call about your business and what you want people to do once they find you.

2

Pick your level

Before anything starts, you'll know which level fits and exactly what's included.

3

See it through together

Your expert works with you, from feedback on what you have to managing it over time.

Go further

More ways to strengthen your marketing.

Coaching Learn it yourself Workshops Assessments Pairs well with
Coaching

Coaching for whoever speaks for your business.

One-on-one coaching for anyone who writes for the business or represents it.

Explore coaching →
Coaching that fits
  • Personal brand development
  • Communication training
  • Network facilitation
TriUnity Learn

Learn it yourself, at your own pace.

TriUnity Learn — for you, or anyone on your team who markets the business.

Go to TriUnity Learn →
Topic
  • Getting your business found
Workshops

Have us teach your team.

Live workshops for the people who carry the message to customers.

See the workshops →
Workshops on this
  • The Basics of Marketing – What is Marketing, Really?
  • Defining Your Brand
Assessment

Look closer at one part of your marketing.

An assessment goes deep on a subject, such as your target market or social media.

See the assessments →
Assessments in this area
  • Target market
  • Social media strategy
  • Market opportunity
Pairs well with

Attract the right people, with a plan for selling to them.

A service that builds on the same work.

See all services →
Related services
  • Sales Strategy Development — a plan for who to sell to, and how

Don't just think about the next step.
Take it.

Get a clear picture of where you stand and what to work on first — free. We review your answers and send you a personalized plan. No call. No presentation. Just the information.

Get my free strategy map → or see other assessments