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What we do  ›  Marketing  ›  Website A/B Testing with AI
Marketing service

Website A/B Testing with AI

Find out what turns more of the visitors you already have into inquiries or sales — with AI-driven testing and one of our experts beside you.

12%
of Spotify's experiments find a winning change. Without testing, changes that hurt or did nothing would have gone live and outnumbered the ones that helped.
Spotify Engineering · 2025
64%
of Spotify's experiments give a clear answer, even when the answer is that a change made no difference.
Spotify Engineering · 2025
Sound familiar?

Visitors come and go, and you can't tell what would turn more of them into customers.

People visit your site and leave without doing what it's there for.

Whether visitors find you through search, word of mouth or ads, a page that doesn't turn them into inquiries or sales wastes what it took to bring them there.

We help you find which changes get more visitors to act — so your site does more of what it's there for.

Changes to the page get made on a best guess about what visitors want.

The headline, the photo and the button get picked on what seems right at the time, and nothing shows which version visitors respond to.

We help you put changes in front of real visitors — so the page keeps what works and drops what doesn't.

The numbers move after a change, and no one can say why.

Inquiries rise or fall in the weeks after an update, but the season and everything else going on at the time change too.

We help you see what a change did on its own — so your next decision starts from what you know.
How we work

Decisions about your site, backed by what your visitors do.

Starts where you are

A busy site, a new campaign page, or only an idea of what to change — the work starts from whatever you have.

Fitted to your goals

The work follows what you want people to do on your site, so what gets tested matters to your business.

Yours to keep

The record of what was tested stays with you, written so you, or whoever makes the next change, can use it.

What you get

An expert beside you from your first question to what the tests show.

One-time or ongoingWhat you get
  • One of our experts working with you, whether your side makes the changes or ours does
  • AI-driven testing that shows how each version does with your visitors
  • A written record of what was tested and what it showed
  • Ongoing support, if you want the testing to continue
Made for a campaign page or a whole site that has to do more
Before the first sessionCome ready with
  • The page, campaign or site you want to improve
  • What you want visitors to do there
  • Any numbers you have on it
  • When you'd like answers by
Bring what you have — we'll work out the rest with you
What happens next

Three steps from first call to what your visitors showed you.

1

Tell us what your site should do

A no-commitment call about your goal, and whether a test on your site can give a clear answer.

2

Get a clear plan

Before you agree to anything, you'll know what we're taking on and when.

3

See what your visitors respond to

Your expert works through the results with you and hands over the written record.

Go further

More ways to put your website to work.

Coaching Learn it yourself Assessments
Coaching

Put what the tests show to work.

One-on-one coaching for anyone the changes touch, from the people who decide to the people who carry them out.

Explore coaching →
Coaching that fits
  • Accountability partnership
  • Communication training
TriUnity Learn

Learn it yourself, at your own pace.

TriUnity Learn — for you, or whoever looks after your website.

Go to TriUnity Learn →
Topic
  • Getting more from your website
Assessment

Look closer at one part of your marketing.

An assessment goes deep on a subject, such as your target market or your social media.

See the assessments →
Assessments in this area
  • Target market
  • Social media strategy
  • Market opportunity

Don't just think about the next step.
Take it.

Get a clear picture of where you stand and what to work on first — free. We review your answers and send you a personalized plan. No call. No presentation. Just the information.

Get my free strategy map → or see other assessments