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What we do  ›  Marketing  ›  Market Analysis
Marketing service

Market Analysis

Know your market before you put time and money behind your next move — with one of our experts beside you.

Talk to us about your market →
Sound familiar?

The market keeps moving, and big decisions can't wait for it to hold still.

A competitor makes a move, and it's hard to say what it means for you.

A new price, a new offer or a new competitor shows up where your customers are. With no clear view of how you compare, it's hard to tell whether to respond or hold steady.

We help you see how you compare with your competitors — so you can tell when a move calls for a response.

What you know about your customers is hard to check from the inside.

Your picture of them was built from the customers you already deal with, and that can be a small slice of the people you could reach.

We help you widen your view of your audience — so your decisions rest on more than the customers you already have.

Openings and risks are easy to miss until they've already cost you.

Your industry keeps shifting while the day's work fills the calendar, and there's rarely time to step back and see which way it's going.

We help you see which way your industry is heading — so you can act on what's coming while there's still time.
How we work

Research built around the decisions in front of you.

Starts where you are

Years of customer knowledge, a few reports, or only a question — the work starts from whatever you have.

Fitted to your business

What comes back is about your customers and your competitors, not markets in general.

Yours to keep

The findings and the roadmap stay with you, for you or anyone on your team to act on.

What you get

An expert beside you from your first question to your findings.

One-time engagementWhat you get
  • One of our experts researching your market, with you in the decisions
  • A close look at your industry, your audience and how you compare with competitors
  • The trends, openings and risks that matter to your goals
  • A roadmap for your next moves, tied to the decision you brought
Made for a decision that needs the market behind it
Before the first sessionCome ready with
  • The decision or question the research should inform
  • What you know about your customers and competitors so far
  • Who else will use the findings, if anyone
  • When you need them
Bring what you have — we'll work out the rest with you
What happens next

Three steps from first call to your findings.

1

Tell us what you need to know

A no-commitment call to talk through your market and the decisions waiting on it.

2

Get a clear plan

Before you agree to anything, you'll know what the research will cover and when.

3

Get findings you can use

Your expert walks you through what the research found and hands over the roadmap.

Talk to us about your market →
Go further

More ways to put your market knowledge to work.

Coaching Learn it yourself Workshops Assessments Pairs well with
Coaching

Turn the research into what gets done.

One-on-one coaching for you or anyone the findings touch, from setting the direction to carrying it out.

Explore coaching →
Coaching that fits
  • Accountability partnership
  • Management coaching
  • Communication training
TriUnity Learn

Learn it yourself, at your own pace.

TriUnity Learn — for you, or anyone on your team who works with your customers.

Go to TriUnity Learn →
Topic
  • Understanding your market
Workshops

Have us teach your team.

A live workshop on the core of marketing, for the people who reach and serve your customers.

See the workshops →
Workshops on this
  • What is Marketing, Really?
Assessment

Know where one part of your marketing stands.

An assessment looks at your own approach on one subject, while the research on this page is built around a decision.

See the assessments →
Assessments in this area
  • Target market
  • Competitive market forces
  • Market opportunity
Pairs well with

Test your model, then make yourself known.

Two services that build on what the research shows.

See all services →
Related services
  • Business Model Validation — a model tested before more goes into it
  • Strategic Brand Promotion — early awareness among the customers you want

Don't just think about the next step.
Take it.

Get a clear picture of where you stand and what to work on first — free. We review your answers and send you a personalized plan. No call. No presentation. Just the information.

Get my free strategy map → or see other assessments