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What we do  ›  Operations  ›  Product Testing
Operations service

Product Testing

Know what to fix first, with the evidence behind it — and one of our experts beside you through the testing phase.

Talk to us about testing your product →
1 in 4
new grocery and household products were no longer bought a year after launch, across 83,719 U.S. launches.
Victory et al. · Marketing Letters · 2021
Sound familiar?

Customers are about to see it, and you can't yet say how it holds up.

Launch day turns into the first real test.

Until then, what you know comes from the people who built it. Whatever they missed is found by customers, in public.

We help you get real evidence before launch — so you go to market knowing how it holds up.

The results are in, and they don't point anywhere.

Testers say different things and the numbers pull both ways. Deciding what to change still comes down to a hunch.

We help you gather evidence you can compare — so it's clear what to change first.

Testing advice is written for a bigger company.

It assumes a lab, a team and time set aside. You have a product to get right, with only so many people and hours to give it.

We help you find a way to test that fits your product and your limits — so you get answers you can trust.
How we work

Evidence you can act on, gathered while the product is tested.

Starts where you are

A finished product, a prototype, or a description so far — the work starts from whatever you have.

Fitted to your product

What's measured is set around your product and the people it's for, so the results mean something.

Yours to keep

The results and the measures behind them are yours, ready for the next round of changes.

What you get

An expert beside you through the testing phase.

One-time engagementWhat you get
  • One of our experts working with you on what testing needs to show
  • The right measures for your product and its goals
  • Testing coordinated from plan to results
  • A clear read of the results and what to change first
Made for a product heading to customers
Before the first sessionCome ready with
  • The product, or a clear description of it
  • Who it's for
  • What you need to learn from testing
  • When you need the results
Bring what you have — we'll work out the rest with you
What happens next

Three steps from first call to your results.

1

Tell us about the product

A no-commitment call to talk through the product and what you need to learn from testing.

2

Get a clear plan

Before you agree to anything, you'll know who does what, and when.

3

See it through together

Your expert stays with you until the results are in and you've decided what comes next.

Talk to us about testing your product →
Go further

More ways to get your product ready.

Coaching Learn it yourself Assessments
Coaching

Make the next decision with someone beside you.

One-on-one coaching for anyone the product touches — the people building it, selling it or deciding what happens to it next.

Explore coaching →
Coaching that fits
  • Accountability partnership
TriUnity Learn

Learn it yourself, at your own pace.

TriUnity Learn — for you, or anyone on your team who works on getting a product ready.

Go to TriUnity Learn →
Topic
  • Testing your product
Assessment

Know where your operation stands.

An assessment shows where your operation's quality and offer stand, beyond this product.

See the assessments →
Assessments in this area
  • Quality assurance
  • Pricing and packaging strategy
  • Customer retention

Don't just think about the next step.
Take it.

Get a clear picture of where you stand and what to work on first — free. We review your answers and send you a personalized plan. No call. No presentation. Just the information.

Get my free strategy map → or see other assessments